Much of my career has been spent inside a large organization, where I’ve tackled the challenge of marketing complex products to a crowded marketplace. By blending user-experience research with content strategy, I’ve built growth-focused campaigns that increase awareness, deepen engagement, and drive results.

I’ve led end-to-end digital marketing initiatives, from content strategy and UX-informed messaging to campaign execution and performance optimization. In previous roles, I spearheaded live-streamed video events, developed messaging frameworks, and created digital content that resonated with a national audience.

My work has included copywriting, creative direction, and user research, all aimed at crafting clear, compelling experiences. I’ve also collaborated with cross-functional teams - including designers, engineers, and executive leadership - to align creative output with business goals and deliver measurable results.